Tuesday, July 31, 2012

This Is Different.

It's that time again. Gordon vans are loading up with seven-foot balloons, fancy new t-shirts, face paint, an unprecedented giveaway surplus, and a dedicated brigade of enthusiastic staffers. SoulFest, here we come.

To be sure, the first week in August is a special part of the job for this humble Gordon College writer. In addition to my inner music fan, who not-so-secretly relishes the chance to catch a couple of my favorite acts at the mountainside festival, my more professional side is excited for the opportunity to watch and comment as Gordon College absolutely takes over Gunstock Mountain—and I promise you, we are prepared to top last year. We're excited to be a main stage sponsor this year, but that doesn't mean we're paring down the guerrilla tactics our team perfected last year. There will be games. There will be dancing. There will be street team staffers, garishly garbed, outrageously outfitted, festively festooned, presenting some seriously awesome prizes to grateful young music lovers across the concert campus.

But this won't be flash without substance. We're also bringing up some of our top minds to contribute to the on-site lectures and workshops happening all week. You can hear from chemistry Professor Irv Levy on making green choices, listen to TGC and Core Program Coordinator Susanne McCarron speak on fatherlessness and the importance of mentoring, and catch Professor of Christian Ministries Rev. Bob Whittet's talk on the challenges and joys of walking with Christ.

Or, perhaps you'd like to take a gloriously anachronistic afternoon dip into colonial Salem, Massachusetts, before seeing Jars of Clay on the Gordon-sponsored Revival Stage Wednesday night? Well, for the first time, SoulFest attendees can experience History Alive's Cry Innocent: The People Versus Bridget Bishop, an audience-interactive North Shore staple whose puritanically-dressed cast is sure to draw at least as much attention as the Gordon tent's tie-dyed street team.

The point is, this is going to be a great year for Gordon at SoulFest, and I'm psyched to be able to pass along a few of my gleanings throughout the week. But, suppose you were to ask what we're up to with all of this: i.e., Why?

Well, because we want to make sure the crowd at SoulFest knows this is not just another Christian college at another Christian music festival.

This is different. This is Gordon.

So if you're up at SoulFest this week, come find us, come talk to us. We'll be hard to miss.

Photo: Look for the Gordon tent up at SoulFest this year!

John Mirisola ’11 is a Gordon alum and staff writer for the College. Follow along this week as he blogs about all things Gordon College at SoulFest.

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